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Orijent Patisserie

Website development, online ordering integration, SEO strategy, and graphic design for Slastičarnica Orijent, Zagreb’s oldest patisserie.

CLIENT

LOCATION

Zagreb, Croatia

INDUSTRY

F&B

DURATION

2017 - ongoing

SERVICES

Web & UX, Creative & Brand

OVERVIEW

Blending Tradition and Modern Digital Experience
Scribo PR collaborated with Slastičarnica Orijent, one of Zagreb’s oldest and most iconic patisseries, to create a modern digital platform that preserves the charm of its rich heritage. The project included website design and development, SEO optimization, online ordering integration, and graphic design services for promotional materials. Through elegant visuals and user-focused functionality, we created a digital experience that connects traditional craftsmanship with contemporary customer expectations.

The challenge

Modernizing a Historic Brand Without Losing Its Identity

Challenge

The challenge was to modernize the online presence of a historic patisserie while preserving the warmth, authenticity, and nostalgic atmosphere that generations of customers associate with the Orijent brand. The website also needed to support online ordering, product presentation, and mobile accessibility without compromising the elegant visual identity.

Our approach

We created a digital concept inspired by vintage elegance and traditional pastry craftsmanship, combined with modern web functionality and intuitive user experience. Through responsive design, SEO-focused content, and carefully developed visual materials, we positioned Orijent as a timeless Zagreb brand adapted to modern digital audiences.

The process

How we did it

Website Design & Development

We designed and developed a visually refined and fully responsive website inspired by the heritage and elegance of the patisserie.

SEO & Content Strategy

We created engaging SEO-optimized content focused on traditional desserts, pastries, and local Zagreb market visibility.

Graphic Design Materials

We designed promotional flyers, print materials, and branded visual assets aligned with the visual identity of Slastičarnica Orijent.

Product Presentation

The website structure and visuals were developed to highlight the craftsmanship, product variety, and atmosphere of the patisserie.

Heritage-Inspired Visual Direction

We combined vintage-inspired typography, warm color palettes, and elegant visual elements to preserve the authentic atmosphere and long-standing tradition of Slastičarnica Orijent in a modern digital format.

Testimonial

Working with Scribo PR was an excellent experience. Their team perfectly captured the spirit of our patisserie and transformed it into a beautiful modern website and visual identity that our customers truly love.
D.D.

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