Arancini Residence
Branding, logo design, website development, and hotel promotional materials for Arancini Residence, a modern hospitality property in Vodice, Croatia.
CLIENT
Rajketing Agency
LOCATION
Vodice, Croatia
INDUSTRY
Hospitality
DURATION
2022
SERVICES
Web & UX, Creative & Brand
OVERVIEW
Creating a Modern and Welcoming Hospitality Brand
Scribo PR collaborated with Arancini Residence in Vodice, Croatia, to develop a cohesive hospitality brand and digital presence inspired by modern Mediterranean accommodation and relaxed coastal living. The project included website development, logo creation, branding, in-house hotel materials, and visual identity design. Through clean aesthetics and consistent communication, we created a welcoming and contemporary brand experience tailored to modern travelers.
The challenge
Building a Recognizable Hospitality Identity with a Modern Coastal Feel
Challenge
The challenge was to create a visual identity and digital presentation that feels modern, approachable, and stylish without appearing overly luxurious or generic. The communication needed to reflect the comfortable and contemporary atmosphere of the property while remaining practical and visually engaging for guests.
Our approach
We developed a clean and modern hospitality branding concept inspired by Mediterranean simplicity and contemporary travel aesthetics. Through responsive website development, visual consistency, and carefully designed guest materials, we positioned Arancini Residence as a recognizable and welcoming accommodation brand in Vodice.
The process
How we did it
Website Design & Development
We designed and developed a responsive website focused on visual presentation, easy navigation, and guest-friendly communication.
Brand Identity Creation
A modern visual identity was developed including logo design, typography direction, and color palette selection.
Hotel In-House Materials
We designed branded guest materials and promotional elements aligned with the overall identity of the residence.
Visual Communication System
A cohesive visual direction was implemented across digital and print materials to strengthen brand recognition.
Hospitality-Focused User Experience
The website and materials were structured to improve clarity, usability, and overall guest experience.
Testimonial
Scribo PR created a fresh and modern identity that perfectly fits our residence and the atmosphere we wanted to offer our guests.
