Employee Assistance Program

Discover our tailored Employee Assistance Program, designed exclusively for the hospitality and tourism industry. From mental health support and crisis management to skill development workshops, our programs are crafted to enhance employee well-being and organizational success

About the program

Join us for this enriching workshop, where you’ll gain practical insights and hands-on experience to propel your marketing journey forward. Don’t miss out on this opportunity to expand your skills and embrace the digital marketing revolution!

Who is this programm for

Whether you’re a recent graduate, a student, or a young individual passionate about digital marketing, this workshop will equip you with essential knowledge and skills to kickstart or enhance your marketing career. Join us for an engaging learning experience that can set you on the path to success in the dynamic field of online marketing! 

What will you learn?

  1. Basics of Marketing
  2. How to write content for web, social media & print
  3. How to create a target audience
  4. How to create a Newsletter campaing
  5. How to use social media and be good at it
  6. How to use AI tools such as Chat GPT and Tiny Wow
  7. What is SEO and How to improve it
  8. How to organise Press trip 
  9. Influencer marketing

WHY? Benefits 


Digital promotion methods & Competition and target audience research


Content - why quality content and stories are important + tips for writing a great text!


Basics of SEO - what to do to improve your website


Social networks and advertising on social networks


AI tools we use and how to use them


Public Relations / Organization of Press Trips


Media buying / Link Bulding / Influencer marketing


Email marketing


Vertical format: TikTok, Instagram, Facebook & YouTube Reels

About the lecturer

With over 10 years of digital marketing experience in European market, Saša has consistently delivered exceptional results, demonstrating a deep understanding of marketing strategies for the many brands he has worked with. Throughout his career, he has successfully managed cross-functional teams, fostering collaboration and delivering projects on time and within budget.

Some of the projects he has managed include the launch of new Apple products in the Croatian market (2019-2021) and overseeing marketing activities for the UNESCO protected Geo Park Papuk (2019-2023). Additionally, Saša has managed more than 70 clients in his own private company since 2016. Explore more projects Saša was working on here.

Application form

After filling in the application form, you will recieve the payment instructions, as well as additional information about the course.
After compliting the course, you will recieve SCRIBO PR Marketing agency certificate that you attended the course. 

Payment possible via bank transfer, PayPal or credit card. 

    Empowering Hospitality and Tourism Professionals with Comprehensive Support


    About the programm

    Tourism is a dynamic industry that has experienced rapid growth in recent years. As such, there is a growing demand for professionals equipped with the knowledge and skills to navigate the complex landscape of tourist destination marketing.

    The Tourist Destination Marketing education program focuses on equipping tourism sector employers with an in-depth understanding of the tourism market, trends, and factors behind tourists’ decision-making processes.

    Through lectures, case studies, and practical exercises, the program helps develop competencies in areas such as branding, research methodology, digital marketing strategies, destination management organizations (DMO), customer service delivery, product development and pricing strategies.

    With well-equipped professionals who have received this training at their disposal, tourism boards can properly position themselves as attractive destinations to tourists from all corners of the globe while ensuring that they stay competitive within an increasingly crowded marketplace.

    Workshop topics


    From idea to realization - how to decide to rent / how to improve the existing offer


    The importance of the target audience in business and how to determine the ideal guest


    Content - why quality content and stories are important / the basis of all communication channels


    Social networks and advertising


    The importance of a quality website


    How to successfully create a price list and set up sales (for hotels and AirBnb hosts)


    Sales channels that bring results (direct sales, Booking.com, Airbnb)


    Digitization of business - what is a channel manager and why is it important to have one?