About the programm

Tourism is a dynamic industry that has experienced rapid growth in recent years. As such, there is a growing demand for professionals equipped with the knowledge and skills to navigate the complex landscape of tourist destination marketing.

The Tourist Destination Marketing education program focuses on equipping tourism sector employers with an in-depth understanding of the tourism market, trends, and factors behind tourists’ decision-making processes.

Through lectures, case studies, and practical exercises, the program helps develop competencies in areas such as branding, research methodology, digital marketing strategies, destination management organizations (DMO), customer service delivery, product development and pricing strategies.

With well-equipped professionals who have received this training at their disposal, tourism boards can properly position themselves as attractive destinations to tourists from all corners of the globe while ensuring that they stay competitive within an increasingly crowded marketplace.