Bringing Wine, Tradition and the Međimurje Experience Into a New Digital Identity
We designed and developed a new website for Vinska kuća Hažić, a family-run estate surrounded by the vineyards of Međimurje in northern Croatia.
The goal was to bring the diverse Hažić family offer into one coherent digital experience – from estate-grown wines and fruit products to tastings, local gastronomy, the wine house and accommodation at their Wine Camp.
The new website was created as a digital starting point where visitors can discover the family story, explore its products and experiences, and easily find the information they need to plan a visit.
Turning a Rich Family Story Into a Clear and Contemporary Digital Experience
Over several decades, Vinska kuća Hažić has developed into a diverse family business combining vineyards and winemaking, fruit growing, tastings, homemade products, tourism and accommodation. The challenge was to organise this broad range of content into an intuitive digital experience while preserving the warmth, authenticity and family character behind the brand.
We developed a new website structure that naturally guides visitors through the Hažić family story and the different parts of their offer. The visual direction is built around strong photography, vineyards, natural surroundings and authentic products, while the content structure was simplified to make key information easy to discover. Particular attention was given to mobile usability, clear navigation and connecting the different areas of the business within one consistent digital identity.
Website Structure & User Experience
We organised the content into a clear and intuitive structure that allows visitors to easily explore the winery, fruit production, tastings, local products and tourism experiences.
Visual Web Design
The website design was built around authentic photography, the surrounding landscape and the character of the family estate, creating a contemporary look while preserving its traditional identity.
Products & Experiences
Rather than presenting individual products in isolation, the website communicates the complete Hažić experience – wine, local flavours, nature and a stay in the Međimurje countryside.
Multilingual Structure
The website supports communication with different markets through multilingual content, an important element for international visitors to both the Wine House and Wine Camp.
Responsive & Performance Optimization
The website was adapted for different screen sizes to provide a smooth browsing experience and easy access to information across mobile devices, tablets and desktop computers.
Working with Saša was a great experience. Everything was delivered professionally, efficiently and in line with our expectations, and we are extremely happy with the new website.
