Tourist board Vrata Papuka
Tourism marketing, PR campaigns, media buying, and tourism education services for TZP Vrata Papuka, one of Croatia’s emerging nature destinations.
CLIENT
Vrata Papuka Tourist board
LOCATION
Croatia
INDUSTRY
Tourism
DURATION
2019 > ongoing
SERVICES
Strategic PR, Education
OVERVIEW
Building Visibility for a New Croatian Tourism Destination
Scribo PR was selected as the marketing partner for TZP Vrata Papuka, a growing tourism destination located in one of Croatia’s most attractive natural regions. The collaboration focused on increasing destination visibility through strategic PR campaigns, media buying, social media promotion, and tourism worker education. Through a combination of digital marketing and destination branding activities, we helped position Vrata Papuka as an attractive destination for active holidays, nature experiences, and regional tourism development.
The challenge
Positioning an Emerging Destination on the Croatian Tourism Map
Challenge
The destination required a stronger media presence and a clear communication strategy to compete within the highly competitive Croatian tourism market. The challenge was to simultaneously build destination awareness, educate local tourism stakeholders, and create engaging campaigns that communicate the unique experiences offered by Vrata Papuka.
Our approach
We created an integrated tourism marketing strategy combining media relations, digital campaigns, destination storytelling, and educational workshops. Through targeted PR placements, social media advertising, and tourism education programs, we strengthened both the destination’s visibility and the capabilities of local tourism providers.
The process
How we did it
PR & Media Buying Campaigns
We secured placements and tourism-focused articles across leading Croatian media outlets and travel portals to increase destination visibility.
Social Media Marketing
Targeted Meta and Instagram campaigns were developed to promote attractions, experiences, and active tourism opportunities.
Tourism Education Programs
We organized educational workshops covering customer service, digital marketing, PR, and vacation rental management for local tourism workers.
Destination Branding & Storytelling
We developed communication materials and storytelling strategies focused on nature, adventure, and authentic local experiences.
Strategic Long-Term Cooperation
Through ongoing collaboration and strategic planning, we continuously supported the destination’s tourism growth and public visibility.
Testimonial
Working with Scribo PR brought fresh energy and professionalism to the promotion of our destination. Their strategic approach, media presence, and educational support significantly improved our visibility and tourism development efforts.
Mislav Šljivac, direktor TZ Vrata Papuka
