Okusi domaće
Branding, graphic design, influencer collaboration, and promotional materials for “Okusi domaće”, a regional gastronomy project by LAG Međimurski doli i bregi.
CLIENT
LAG Međimurski Doli i Bregi
LOCATION
Croatia
INDUSTRY
Destination & Rural Tourism
DURATION
2022
SERVICES
Creative & Brand
OVERVIEW
Creating a Modern Identity for a Regional Gastronomy Project
Scribo PR collaborated with LAG Međimurski doli i bregi on the development and promotion of “Okusi domaće”, a project focused on local gastronomy, traditional recipes, and regional food culture. The project included complete branding development, logo creation, graphic design, production of promotional materials, and influencer collaboration activities. Through visually cohesive communication and authentic storytelling, we helped create a recognizable project identity that connects local food heritage with modern audiences.
The challenge
Modernizing Traditional Gastronomy Through Creative Communication
Challenge
The challenge was to present traditional regional gastronomy in a fresh, visually engaging, and contemporary way while preserving authenticity and local identity. The communication needed to appeal to a broad audience through print materials, workshops, and influencer activities while strengthening the visibility of local producers and recipes.
Our approach
We developed a warm and approachable visual identity inspired by homemade food, regional tradition, and modern lifestyle aesthetics. Through strategic graphic design, printed materials, and influencer collaborations, we created a project presentation that combines authenticity with contemporary visual communication.
The process
How we did it
Brand Identity & Logo Design
We created the complete visual identity and logo for the “Okusi domaće” project inspired by local gastronomy and homemade traditions.
Gastronomy Graphic Design
A wide range of promotional and hospitality-inspired graphic materials was developed for workshops and public promotion.
Printed Cookbook Production
We designed and prepared a printed cookbook that was distributed together with Jutarnji List to reach a wider audience.
Influencer Collaboration Organization
We organized influencer workshops and collaborations, focused on local food culture and project promotion.
Promotional Material Design
Custom aprons, cooking utensils, and branded materials were designed to strengthen project visibility and participant engagement.
Testimonial
Saša and the Scribo PR team approached the project with incredible creativity and understanding of local identity. They transformed our idea into a recognizable and visually beautiful project that connected tradition, gastronomy, and modern promotion in a truly authentic way.
Sanja Krištofić, - LAG manager
