iSTYLE Croatia
Social media management, PR campaigns, Google Ads, influencer coordination, and event organization for iSTYLE Croatia, Apple Premium Partner in Croatia.
CLIENT
iSTYLE Croatia
LOCATION
Croatia
INDUSTRY
Tech
DURATION
2019 - 2022
SERVICES
Growth & Visibility, Strategic PR
OVERVIEW
Driving Digital Visibility for One of Croatia’s Leading Apple Retailers
Scribo PR collaborated with iSTYLE Croatia from 2019 to 2021 on comprehensive digital marketing, PR, and event promotion activities focused on strengthening brand visibility and customer engagement. The project included social media management, paid advertising campaigns, Google Ads, media relations, journalist product testing coordination, and event organization for major product launches. Through strategic communication and performance-focused campaigns, we helped position iSTYLE Croatia as a leading destination for Apple products and experiences.
The challenge
Managing High-Visibility Campaigns in the Competitive Tech Retail Market
Challenge
The challenge was to maintain strong brand visibility and engagement in the highly competitive consumer technology market while coordinating large-scale campaigns and product launches. Communication needed to remain modern, dynamic, and aligned with Apple’s premium brand standards across multiple channels and audiences.
Our approach
We developed an integrated marketing and PR strategy focused on digital performance, media visibility, and experiential product promotion. Through targeted advertising, social media management, PR campaigns, and launch event coordination, we created consistent and impactful communication tailored to the technology and lifestyle audience.
The process
How we did it
Social Media Management
We managed social media communication and content strategy focused on product launches, promotions, and audience engagement.
Paid Advertising Campaigns
Meta and Google Ads campaigns were implemented with monthly advertising budgets exceeding €3,000 to maximize reach and conversions.
PR & Media Relations
Monthly PR campaigns resulted in extensive media coverage across technology, lifestyle, and business media platforms.
Journalist Product Testing Coordination
We organized product testing opportunities and media experiences for journalists and technology influencers.
Product Launch Event Organization
We coordinated promotional events and communication activities for major product launches, including iPhone events.
Testimonial
Working with Saša and Scribo PR was an professional experience. Their team brought energy, professionalism, and excellent media understanding to every campaign, helping us achieve strong visibility and impactful product launches.
A.R.
