Hotel Miramare
Design of in-house promotional materials for Heritage Hotel Miramare, a luxury seaside hotel in Crikvenica blending historic elegance with modern Adriatic hospitality.
CLIENT
BHS
LOCATION
Croatia
INDUSTRY
Hospitality
DURATION
1 month project
SERVICES
Creative & Brand
OVERVIEW
Designing Elegant Promotional Materials for a Historic Luxury Hotel
Scribo PR collaborated with Heritage Hotel Miramare, a beautifully restored luxury hotel located on the Adriatic coast in Crikvenica, to create refined in-house promotional materials aligned with the hotel’s historic identity and premium guest experience. Inspired by the elegance of early 20th-century hospitality and contemporary luxury aesthetics, the project focused on delivering visually cohesive materials that strengthen guest communication and brand presentation.
The challenge
Preserving Historic Elegance Through Modern Hospitality Design
Challenge
The challenge was to design promotional materials that reflect the hotel’s heritage, sophistication, and seaside atmosphere while maintaining clarity and functionality for guests. The visual communication needed to feel luxurious, timeless, and fully aligned with the refined interior and hospitality experience of the hotel.
Our approach
We developed a design direction inspired by classic Adriatic elegance, combining minimalist layouts, premium typography, and sophisticated visual details. Through carefully designed print materials, we created a cohesive guest experience that complements the architectural and historical identity of Heritage Hotel Miramare.
The process
How we did it
In-House Promotional Materials
We designed elegant guest-facing promotional materials tailored to the luxury hospitality experience of the hotel.
Luxury Hospitality Visual Direction
The design approach focused on timeless elegance, premium typography, and subtle visual elements inspired by Adriatic heritage.
Print Design & Layout Optimization
We developed clean and functional layouts to ensure readability, usability, and aesthetic consistency across all materials.
Brand Consistency Implementation
All materials were aligned with the hotel’s visual identity and interior atmosphere to create a seamless guest experience.
Guest Experience Communication
The promotional materials were structured to improve guest information accessibility while maintaining a refined luxury presentation.
Testimonial
Saša approached our project with exceptional attention to detail and elegance.
