Pohorje Village Wellbeing Resort
Website development, influencer marketing, and PR campaign services for Pohorje Village Wellbeing Resort, a mountain wellness retreat in Slovenia.
CLIENT
5 start
LOCATION
Maribor, Slovenia
INDUSTRY
Hospitality
DURATION
2020 - ongoing
SERVICES
Web & UX, Strategic PR
OVERVIEW
Creating a Digital Experience Inspired by Nature and Wellness
Scribo PR collaborated with Pohorje Village Wellbeing Resort, a unique mountain wellness destination located in the forests of Mariborsko Pohorje, Slovenia. The project included multilingual website development, occasional influencer marketing activities, and PR campaigns focused on promoting the resort’s wellness philosophy, alpine atmosphere, and nature-based experiences. Through strategic digital storytelling and visual communication, we helped strengthen the resort’s online presence and visibility among regional and international travelers.
The challenge
Presenting a Luxury Forest Retreat Through Modern Digital Communication
Challenge
The challenge was to create a digital platform that communicates tranquility, exclusivity, and the immersive nature experience offered by the resort. In addition to showcasing multiple accommodation concepts and wellness facilities, the communication strategy also needed to attract modern travelers through authentic digital campaigns and multilingual accessibility.
Our approach
We developed a calming and visually refined digital concept inspired by alpine aesthetics, wellness culture, and nature-focused travel experiences. Through bilingual website development, influencer collaborations, and strategic PR campaigns, we positioned Pohorje Village Wellbeing Resort as a premium wellness and mountain getaway destination.
The process
How we did it
Multilingual Website Development
We designed and developed a fully responsive website available in two languages to support both local and international audiences.
Wellness-Focused Visual Design
The website experience was inspired by forest surroundings, alpine architecture, and the peaceful wellness atmosphere of the resort.
Influencer Marketing Campaigns
We organized influencer collaborations and content campaigns to increase destination visibility and social media engagement.
PR & Media Promotion
Strategic PR activities and tourism-focused media placements were implemented to strengthen brand awareness across regional markets.
SEO & User Experience Optimization
The website was optimized for search engines, mobile responsiveness, and intuitive user navigation.
Testimonial
Working with Scribo PR was a highly professional and inspiring experience. Their team successfully translated the atmosphere of our resort into a beautiful digital presence and impactful marketing campaigns.
G. Markuš, Director of Sustainable Sales & Market Expansion Lead
