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Taria Resort

Integrated digital advertising and media buying for Taria Resort, a newly opened premium villa resort in Istria, combining creative design, Meta and Google campaigns, and strategic media placements.

CLIENT

Taria Resort

LOCATION

Istria, Croatia

INDUSTRY

Hospitality

DURATION

5 months

SERVICES

Creative & Brand, Growth & Visibility, Strategic PR

OVERVIEW

Launching a New Premium Istrian Resort Through Integrated Digital Advertising
Taria Resort is a newly opened boutique villa resort located in Tar, on the Poreč Riviera in Istria. Designed as an intimate Mediterranean retreat, the resort brings together 23 private-pool villas, contemporary architecture and a range of services created around privacy, comfort and a relaxed Istrian lifestyle. As a new hospitality brand entering the competitive Istrian tourism market, Taria Resort required strong digital visibility and a coordinated advertising presence capable of introducing the property to relevant domestic and international audiences.

The challenge

Building Awareness for a New Hospitality Brand in a Competitive Market

Challenge

As a newly launched premium resort, Taria needed to quickly establish visibility and recognition in one of Croatia’s most competitive tourism regions. The challenge was to introduce an entirely new hospitality brand, communicate its distinctive villa concept and reach relevant travellers across several key European markets.

Our approach

We developed an integrated advertising approach combining visually consistent campaign creatives with targeted digital media placement. Campaigns were planned and managed across Meta and Google networks, supported by selected media placements designed to expand brand awareness and strengthen Taria Resort’s market presence.

The process

How we did it

Campaign Creative Design

We designed and adapted digital advertising visuals in line with Taria Resort’s premium visual identity, creating campaign materials for different formats, placements and seasonal messages.

Meta Advertising

We planned and managed targeted Facebook and Instagram campaigns focused on brand awareness, resort experiences, seasonal travel and booking-oriented communication.

Google Ads

Google campaigns were used to reach travellers actively researching holidays, accommodation and premium stays in Istria and Croatia across selected European markets.

Media Planning & Buying

Alongside performance advertising, we planned and coordinated media placements with selected Croatian publishers to extend the resort’s visibility beyond traditional advertising platforms.

Campaign Optimization

Campaign performance was continuously monitored and optimized according to audience response, creative performance, traffic and seasonal booking priorities.

Testimonial

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