Creative & Brand, Strategic PR
Creating a Distinctive Boutique Resort Brand on the Aegean Coast
Scribo PR partnered with Zeytin Boutique Hotel on the creation of a complete hospitality brand from the ground up for a new boutique resort opening on Turkey’s Aegean coast in 2027. The project included brand strategy, logo design, visual identity development, brand guidelines, photography direction, and ongoing consulting throughout the concept development phase. Our goal was to create a timeless and sophisticated brand that captures the relaxed Mediterranean lifestyle, contemporary luxury, and authentic character of the destination.
Building a Luxury Hospitality Brand Before the Resort Exists
The challenge was to develop a compelling brand identity for a resort still in development, without relying on existing guest experiences, completed facilities, or operational history. Every aspect of the brand needed to communicate aspiration, atmosphere, and emotion while establishing a strong market position before opening.
We approached the project as a full-scale hospitality branding exercise, beginning with market research, positioning, visual identity development, and guest experience mapping. By combining strategic thinking, visual storytelling, and destination-inspired aesthetics, we created a brand designed to stand out in the competitive boutique hospitality sector.
Brand Strategy & Positioning
We developed the core brand concept, market positioning, target audience profiles, and communication pillars for the future resort.
Logo & Visual Identity Design
A distinctive boutique hotel identity was created, including logo design, typography systems, color palettes, and supporting visual elements.
Brand Guidelines Development
We produced a comprehensive brand book defining visual standards, brand applications, communication principles, and future implementation guidelines.
Art Direction & Photography
Photography concepts, visual moodboards, and creative direction were developed to establish a consistent visual language across future marketing channels.
Ongoing Strategic Consulting
We provided continuous consulting throughout the development process, helping align design, guest experience, and future marketing activities with the brand vision.
Working with Saša was a truly enjoyable experience. Beyond his creativity and strategic approach, being able to communicate directly in Turkish created an extra level of trust and understanding throughout the project. He quickly understood our vision and translated it into a sophisticated brand identity that perfectly reflects the atmosphere and ambitions of our future resort. The entire process felt collaborative, professional, and remarkably seamless.
Levent Aksoy - project manager
