Požega City Tourist board
Website development, tourism education, social media advertising, and marketing consulting for the City of Požega tourism destination in Croatia.
CLIENT
Požega Tourist Board
LOCATION
Požega, Croatia
INDUSTRY
Tourism
DURATION
2020 - ongoing
SERVICES
Web & UX, Creative & Brand, Growth & Visibility, Strategic PR, Education
OVERVIEW
Promoting a Hidden Continental Destination Through Strategic Tourism Marketing
Scribo PR collaborated with the City of Požega on long-term tourism promotion and destination marketing activities focused on strengthening visibility, visitor engagement, and local tourism development. The project included website development, social media advertising, tourism education programs for accommodation providers and tourism stakeholders, and ongoing marketing consulting since 2020. Through strategic storytelling and digital communication, we helped position Požega as an attractive continental destination rich in nature, culture, and authentic experiences.
The challenge
Increasing Visibility of a Lesser-Known Continental Destination
Challenge
The challenge was to present Požega as an attractive tourism destination despite lower international recognition compared to Croatia’s coastal regions. The communication strategy needed to highlight the city’s unique architecture, landscape, gastronomy, and atmosphere while simultaneously educating local tourism stakeholders on modern tourism communication and hospitality trends.
Our approach
We developed an integrated destination marketing approach focused on digital visibility, authentic storytelling, and long-term tourism education. Through responsive website development, social media campaigns, educational workshops, and strategic consulting, we strengthened both the city’s tourism promotion and the capabilities of local tourism providers.
The process
How we did it
Tourism Website Development
We designed and developed a modern website presenting Požega’s attractions, experiences, and tourism offerings.
Social Media Advertising Campaigns
Targeted advertising campaigns have been managed since 2020 to increase destination awareness and visitor engagement.
Tourism Education Programs
We organized educational workshops for accommodation providers and tourism stakeholders over four consecutive years.
Marketing Consulting & Strategy
Ongoing tourism marketing advising was provided to support destination positioning and communication development.
Destination Storytelling & Promotion
We created tourism-focused communication strategies highlighting Požega’s culture, architecture, nature, and local experiences.
Testimonial
Scribo PR brought a fresh and strategic perspective to the promotion of our city. Their long-term support in marketing, education, and digital communication significantly strengthened our tourism visibility and local stakeholder engagement.
Leonarda Sakoman
