BrickClub Zagreb
Launch PR campaign for BrickClub Zagreb, Croatia’s first private mini cinema experience, generating strong media visibility before opening.
CLIENT
Brick Club
LOCATION
Zagreb, Croatia
INDUSTRY
Entertainment
DURATION
2026
SERVICES
Strategic PR
OVERVIEW
Launching Zagreb’s First Private Cinema Experience
Scribo PR collaborated with BrickClub Zagreb on a strategic launch PR campaign focused on introducing a completely new entertainment concept to the Croatian market - a private mini cinema experience located in the historic center of Zagreb. The project focused on generating media buzz, strengthening brand positioning, and creating visibility before the official opening. Through carefully crafted storytelling and targeted media outreach, we helped establish BrickClub as one of the most talked-about new lifestyle and entertainment concepts in Zagreb.
The challenge
Presenting a Completely New Entertainment Concept to the Market
Challenge
The challenge was to communicate a concept that did not previously exist on the Croatian hospitality and entertainment scene. BrickClub needed to be positioned as more than just a cinema — a premium private experience combining film, lounge atmosphere, business gatherings, sports screenings, and exclusive social events in a fully private environment.
Our approach
We developed a launch-focused PR strategy centered around exclusivity, mystery, and experiential storytelling. Through carefully timed media communication, targeted outreach to lifestyle and hospitality media, and strong narrative positioning, we created anticipation and curiosity around the opening of BrickClub.
The process
How we did it
Launch PR Strategy
We created a pre-opening PR strategy designed to build anticipation and establish BrickClub as a unique entertainment destination in Zagreb.
Media Relations & Publications
Targeted communication with Croatian lifestyle, hospitality, business, and culture media resulted in extensive media coverage before launch.
Brand Storytelling Development
We helped shape and communicate the BrickClub concept as a premium private cinema and social experience rather than a traditional cinema venue.
Hospitality & Lifestyle Positioning
The campaign positioned BrickClub within the premium lifestyle and experiential hospitality segment targeting urban and business audiences.
Strategic Media Visibility
Continuous outreach and communication activities were implemented to maximize launch visibility and audience engagement.
Testimonial
Working with Saša and the Scribo PR team was an exceptionally smooth and clear experience from the very beginning. Communication was fast, open, and direct, with a genuine feeling that we had a partner who truly understood the concept and goals of BrickClub. Scribo knew how to ask the right questions, shape the story, and translate our idea into a message that achieved real reach. Expectations were clearly defined, and the results fully delivered on them. In the launch phase of a project, this level of focus, understanding, and execution makes a huge difference.
Domagoj Mak, owner
