elem6 / Lauben / Lamax / Truelife
PR services, influencer collaborations, and content production for Elem6 brands Lauben, LAMAX, and TrueLife in the Croatian market.
CLIENT
elem6
LOCATION
Croatia
INDUSTRY
Consumer electronics
DURATION
2 year long partnership
SERVICES
Strategic PR
OVERVIEW
Building Media Visibility for Innovative Consumer Technology Brands
Scribo PR collaborated with Elem6 and its brands Lauben, LAMAX, and TrueLife on PR and media communication activities in Croatia from 2024 to 2026. The project focused on increasing brand visibility through regular media placements, influencer collaborations, and photo and video production tailored to the Croatian market. Through consistent communication and lifestyle-oriented storytelling, we helped position the brands within the consumer electronics and smart living segment.
The challenge
Promoting Multiple Technology Brands Through Consistent Market Communication
Challenge
The challenge was to manage communication for several distinct consumer technology brands while maintaining consistent media visibility and adapting messaging to different target audiences. The campaigns needed to feel modern, lifestyle-oriented, and locally relevant while supporting brand growth in the Croatian market.
Our approach
We developed a PR and influencer communication strategy focused on product storytelling, lifestyle integration, and long-term media presence. Through regular media publications, creative content production, and collaborations with influencers, we strengthened brand awareness and engagement across multiple channels.
The process
How we did it
PR & Media Relations
We organized ongoing PR activities and secured regular media placements in Croatian lifestyle and technology media.
Monthly Article Campaigns
Two media articles per month were created and distributed to maintain consistent brand visibility and communication.
Influencer Collaborations
We arranged partnerships with influencers aligned with the positioning and target audiences of each brand.
Photo & Video Production
Lifestyle-oriented photo and video content was produced to support campaigns, media publications, and social media communication.
Consumer Technology Storytelling
We developed communication focused on modern living, innovation, design, and practical everyday product use.
Testimonial
Saša and the Scribo PR team brought creativity, consistency, and a strong understanding of the Croatian media landscape to our brands. Their proactive approach and ability to connect products with the right audience made the collaboration extremely valuable.
Markéta C.
