Nature Park & UNESCO Geopark Papuk
Marketing strategy, social media advertising, employee education, and travel guide creation for Papuk Nature Park, Croatia’s first UNESCO Geopark.
CLIENT
Nature Park Papuk
LOCATION
Croatia
INDUSTRY
Nature Park
DURATION
2021 - ongoing
SERVICES
Creative & Brand, Growth & Visibility, Strategic PR, Education
OVERVIEW
Promoting Croatia’s First UNESCO Geopark Through Strategic Tourism Marketing
Scribo PR partnered with Papuk Nature Park, one of Croatia’s most valuable natural destinations and the country’s first UNESCO Geopark, to develop and implement a comprehensive tourism marketing strategy. The collaboration included strategic marketing planning, social media advertising, employee education, TikTok launch, and the creation of a printed travel guide. Through long-term advisory and destination-focused communication, we helped strengthen the park’s visibility, visitor engagement, and modern tourism presentation.
The challenge
Modernizing Communication for a Protected Natural Destination
Challenge
The challenge was to promote Papuk Nature Park as a modern and attractive tourism destination while preserving its educational and environmental values. The communication strategy needed to appeal to diverse audiences, including active travelers, families, schools, and nature enthusiasts, while also improving internal tourism communication and visitor relations.
Our approach
We developed an integrated destination marketing strategy focused on storytelling, digital visibility, visitor education, and sustainable tourism promotion. Through social media campaigns, printed materials, employee training, and strategic consulting, we created a modern communication framework tailored to the identity and values of Papuk Nature Park.
The process
How we did it
Marketing Strategy Development
We created a long-term tourism marketing strategy for the 2021–2023 period focused on destination visibility and visitor engagement.
Social Media Advertising Campaigns
Targeted advertising campaigns were implemented to promote the park’s natural attractions, trails, and activities.
Printed Travel Guide Creation
We designed and developed a printed travel guide presenting the park’s hiking trails, natural landmarks, and visitor experiences.
TikTok Launch & Digital Expansion
A TikTok presence was established to engage younger audiences through modern and dynamic destination storytelling.
Employee Education & Consulting
We organized educational workshops focused on marketing, guest relations, and communication with visitors, alongside ongoing marketing consulting since 2021.
Testimonial
Scribo PR brought a modern, strategic, and highly creative approach to the promotion of our park. Their long-term support helped us improve communication with visitors and strengthen the visibility of Papuk Nature Park across multiple channels.
Nikolina Erceg
